LinkedIn ads are one of the best advertising platforms for your insurance company to generate new leads. They offer a pay-per-click format that allows you to target potential clients.
This advertising type enables you to select who sees your ads to reach those most interested in your insurance policies.
However, proficiency with LinkedIn marketing does take time and effort, and the cost of pay-per-click advertising can add up quickly if you don’t have a solid game plan. Consult a marketing professional for the best results for your company.
There are many ad types available on LinkedIn. The following three types appear differently, but all direct the visitor to your website.
With a sponsored update, the visitor can go directly to your website by clicking the available image or link or by accessing the website through your LinkedIn profile page.
With a text ad, customers will click through to your website via a link or image within the advertisement.
This advertising type enables you to reach engaged customers by sending a personalized, targeted message directly to their inbox. InMail messages are delivered only when the person is active on LinkedIn.
With a well-designed strategy, LinkedIn ads are a valuable marekting tool for your insurance agency to connect with customers interested in your insurance policies.