It is often said in retail sales that in order to beat a shoplifter at their own game, a sales associate or business owner must learn to think like a shoplifter. There’s definitely some truth to this, as who knows better than a shoplifter what to watch for when commiting a crime of theft? Whether this strategy works or not, there are a few things you can do right now to prevent theft in your store.
Invest in Surveillance
Surveillance equipment—or equipment that looks just like it—is a great step toward preventing retail theft. It’s difficult for shoplifters to argue against a case that has video or photographic surveillance in which the crime is committed.
Another strong deterrant to shoplifters is a friendly employee. Going out of one’s way to greet customers lets them know that they are being observed in the retail establishment. If employees don’t pay attention, shoplifters are more likely to steal in the first place, as well as being more likely to succeed.
Visitors to the store aren’t the only ones capable of theft—employees pose a risk as well. It is a good practice to establish protocols that will limit or prevent employee theft. These protocols should include merchandise as well as cash.